With the holiday shopping season long over, you might find that February is a slower time for your shop. But, just because you’re seeing fewer customers or slower days doesn’t mean you need to suffer. Switch things up while you have the time, and you might find that you can turn a slow season into a spectacular one.
Celebrate a Holiday
February is the perfect time to promote picture framing. Between Valentine’s Day and Family Day, there are many reasons for your customers to celebrate and then to commemorate their loved ones with gifts of framing. Use window displays, social media, and email to suggest framing for these holidays that centre around sentiment. As a framer, you specialize in preserving their best memories.
Increase The Average Ticket
If traffic is slower, you need to be able to increase the value of every sale. While upselling can be tricky – you don’t want to seem disingenuous – you can make simple suggestions to increase the price of every ticket. Conservation matboard instead of white core is an easy way to do this. So is showing the differences between regular glass and anti-reflective. You don’t always have to aim for the most expensive materials. A 5-10% increase on every order is achievable for you, not likely to scare customers away, and adds up over time.
Prepare For Busier Times
If you find yourself with spare time, make it work for you. An hour or two without a customer doesn’t need to be wasted time. Instead, use your downtime to clean, reorganize, and update. Make sure your pricing is up to date, and contact your suppliers for any new samples. You can even use the time to research and learn new tricks!
Some days are busier than others, but that doesn’t mean your entire business needs to stop on those slow days. Find ways to generate more business, and work on those things you’ve been putting off. You’re bound to see the results as shoppers start heading back to stores.